Roger Dawson is a professional speaker and author and is consider one of the top negotiation experts in the nation.  Roger was inducted into the Speaker Hall of Fame in 1991.  Secrets of Power Negotiating is one of the largest selling business audio cassettes program ever published, selling over 20 million copies.  His last four books have been main selections for all major book clubs and “Success Magazine” calls him “America’s premier business negotiator”.   Roger Dawson’s business background includes being president of one of the largest real estate companies in California with 28 offices and 540 sales associates.

Dawson’s most popular audio course is “The Secrets of Power Negotiating”.  Power negotiators can create win-win situations where both parties walk away feeling like winners and are satisfied with the outcome, still happy to deal with each other again.  In his audio course Roger Dawson teaches the secrets of power negotiating, the tools that can transform your life, how to get things done and how to influence people.  After listening to this program you will be able to analyze and adjust to the personality type of the person with whom you are dealing, decipher your opponent’s body language and conversational clues, predict response to your negotiating maneuvers, recognize the elements that always affect the outcome of negotiations, understand why “No” is just an opening position, use information to increase your power dramatically, confidently apply for bank loans or ask for a raise, negotiate price reductions or extra perks on just about anything and how to use deal-closing tactics.  You will also learn a new way of pressuring people without confrontation, why saying “Yes” too soon is always a mistake, how to gather the information you need without your opponent knowing and much more.  Dawson also has two other audio courses entitled, “Secrets of the Power of Persuasion” and “Confidence in Decision Making”.