Canadian business consultant, Rick Beneteau, is complex character. Besides consulting services, he develops corporate theme songs and has started marking a big reputation as an in-demand copywriter. He’s quickly gaining status comparable to copywriting greats like Joe Fortin, Dan Kennedy, Gary Halbert, and Michael Fortin.

Beneteau got his start in business immediately out of high school by working in his family’s dry-cleaning business. With time and determination, Beneteau took a vested interest in both the business and marketing aspect of the company, and eventually, he assumed management of the company. After some time, Beneteau decided to go his own way with independent marketing projects.

Beneteau offers teach you strategies for significantly increasing online sales levels. One of the primary ways that he suggests is by using ezines; the more writing and submitting that you do the better your chances of gaining notoriety and fame which will swiftly translate into sales figures. The key to be effective with this method is determining what your sort markets with give you the best potential sales. With more than 400,000 ezines and newsletters being produced on a monthly basis, even if you don’t try to establish one by yourself there are way to make use of the existing ezines to help you both promote your own business pursuits and create a new lane for online traffic to flow your way, all while receiving professional as well as financial credit for endorsing these other sites and ezines.

Beneteau’s style of writing is very reader friendly and his business tips and interviews are very popular. Rick wrote his first e-book The Ezine Marketing Machine in October 1999; it remains a top seller on the web even today. Two subsequent books followed: Branding YOU and Breaking the Bank and Power Publicity.  The sales of his books also resulted in the recruitment of over 17,000 new affiliates who were given the take of global promotion. A more recent e-book entitled Success: A Spiritual Matter has received rave reviews from industry critics. One of Beneteau’s peers, Joe Vitale, the author of Spiritual Marketing and Hypnotic Writing, has thrown in his support of this latest offering.

In the aftermath of 9/11 tragedy, Rick Beneteau was moved to return to an old love, music. The result was a song called “We'll Be Victorious.” His e-newsletter took on a greater task when he released with the sole purpose fostering support during the months of sorrow and loss. His website has become a huge success in the past four years.