Michael Cheney is one of the most-respected names in the field of Internet marketing; a marketing expert who makes thousands of dollars every single week and whose websites attract over half a million visitors annually. The chances are that you will already read one of his many, many marketing articles that are dotted throughout the web.

Cheney’s experience with the Internet began around 1993, with initially experimentation with different telnet applications--the predecessors of the modern-day chat room or chat forum. Around 1995, Cheney moved on to website development, emphasizing the potential of marketing sites. All of this was happening while he was attending the university. Upon graduation, Cheney went to work for Exxon Mobil in their IT.

He worked with the oil company for a few years before he decided that he was more interested in launching his own internet businesses. Building off his knowledge of internet marketing, Cheney began his independent efforts by providing consultancy for clients and offering internet marketing training courses. At the same time, Cheney created a website called seniority.co.uk. Currently, this site stands out as the United Kingdom’s number one website for people over fifty years old. Also, Cheney has a business called Magnet4web, which is a web consultancy firm, that helps online businesses with practical expertise in matters ranging from website audits to marketing training.

Eventually, Cheney decided he wanted to gather up all of his experience in both internet marketing and creating successful websites into a single place. The concept eventually crystallized into what became known as the Website Marketing Bible, a compendium of marketing knowledge that represents an opportunity to help other business owners to find the full potential of their own web efforts.