E. Joseph Cossman is still considered a legend in the marketing profession in the post-internet world. His success story began just after leaving the Army at the close of WW-II. He sold odd novelties like ant farms and shrunken heads as a door-to-door salesman. Cossman's name is closely associated with a number of entrepreneurship seminars. The subsequent few decades were spent marketing and buying of over twenty products. Cossman's flair for sales and adaptability earned him amazing sales figures-he managed to sell nearly a million units of each product he had marketed.

In the wake of his success, E. Joseph Cossman made a wise decision. He wanted to share his unique marketing concepts and ideas with other. In order to do this, Cossman developed programs and courses to provide the information to those interested in reaping the same financial fruits that he did. The sales of such materials further increased his overall wealth while providing a service to others who wanted to venture into the business. Among his various material for sale, Cossman's book How I Made $1,000,000 in Mail Order (And You Can Too), published by Simon and Schuster, sold over two million copies alone.

Another outlet for Cossman's marketing strategies came in the form of seminars that boasted of over 50,000 eager students in attendance. Crossman also received a number of generous offers from leading universities to develop an entrepreneurial program called the 11 Step Entrepreneurial Program.

The secret of E. Joseph Cossman's success is keen marketing acumen and degree of experience. He tried not to limit himself to marketing single product or service but his overall field was marketing. His teachings and courses are practical and easy to learn.