Joel Comm is an Internet entrepreneur who has been online for over twenty years. In 1995, Comm launched WorldVillage.com, a family-friendly portal to the web which even now still enjoys thousands of visitors each and every day. Comm is the co-creator of ClassicGames.com, later acquired by Yahoo! in 1997, and known by most people as Yahoo! Games. Comm’s company, InfoMedia, Inc., has also been behind the development of numerous web sites, including the popular bargain-hunting shopping site, DealofDay.com, SafetySurf.com, and Family First.

Comm is the author of many popular books, including the best selling book on Google Adsense called Make Money With Adsense. He is also a regular speaker at various internet marketing conferences and seminars.

Looking closer at Comm’s book Make Money With Adsense, one can gain valuable insights into what methods Comm used to achieve such a high income level with Adsense. Comm likes to point out that by making minor adjustments to different aspects of the Adsense tools, you can increase revenues by significant margins. The down side surfaces with the understanding that no matter how you use Comm’s methods, you cannot guarantee web traffic. In fact, one must have a lot of business and marketing sense of their own in order to see any real results from implementing Comm’s techniques as well as the financial means to draw visitors to your website.

Joel Comm's book, overall, can be very helpful to those that don't know a lot about Google Adsense. It may also be helpful to those that are already experienced. Do not overlook this simple idea: if you don't get a lot of traffic at your site, the likelihood of generating the kinds of sales figures that Comm suggests is nothing but wishful thinking.