If you are looking for a definition of success, Jay Abraham is it. He is probably the most successful marketer of all time, having sold more products than anyone else. Jay Abraham’s techniques for marketing products can be used by many different kinds of businesses, including Internet businesses. Many would call Jay a genius; one who loves marketing and has an incredible gift for doing it successfully. Jay Abraham’s best seller is the “MasterMind Marketing System”, which teaches ways in which to keep customers coming back over and over for products or services. He believes in capturing a customer and never letting that customer go!

The prices Jay Abraham charges for his products are very high. Some of them sell for more than $5,000, a high price indeed. However, if you make $10,000 or $25,000 after reading his books and using his techniques, then the cost was worth it. Be careful! Not every product, even his, is worth the high price. Perhaps you can find someone to sell you a “previously owned” copy of one of his seminars. Jay Abraham charges up to $5,000 for consulting. Rumor has it that his fear of flying means that you must come to him, even if you pay the $5,000 for a consult; he won’t come to you.

Jay Abraham is a must read for any marketer.