Declan Dunn is an expert in using affiliate systems, also called associate programs to sell products. An affiliate program is one in which a company pays for someone to send visitors to the company’s website in hopes they will purchase products or services. An affiliate company processes and creates sales websites, takes orders for products, and delivers the products to customers. Declan Dunn is a consultant who advises the top people in Internet marketing on affiliate systems and how to maximize the results of using them.

Declan Dunn has written some famous books, including: The Complete, Insider's Guide to Associate & Affiliate Programs, Winning the Affiliate Game: The Ten Step Master Plan for Maximizing Your Profits, and Net Profits: How to Win the Internet Game. Declan’s writing is direct and plain-spoken. It is easy to read and understand. He gives a great deal of information about his own experiences and how to use successful Internet marketing techniques. His books speak to both those who run affiliate businesses and those who sell the products of affiliate companies. His tactics for product promotions and marketing affiliate services are very effective and used throughout the affiliate world. Declan Dunn speaks on radio and at conferences and seminars. The downside is that it costs over $2,000. to attend any of his seminars.

Declan Dunn is one of the pioneers of Internet marketing. He is very well-respected for his business-like professionalism and his incredible techniques for starting and operating associate or affiliate programs. He is an expert. His clear, concise writing helps newcomers understand what affiliate companies have to offer and how to generate income from such a business. He also makes clear what affiliate companies should do in order to be successful in Internet marketing.