Charlie Cook is a web marketer, who has focused on building web sites for 10 years.  Way back when, he wrote a guide to online marketing and search engine optimization.  In 2000, Charlie built a site that ranked and reviewed search engines.  Charlie Cook’s website www.searchiq.com was rated in the top 100 web sites by PC Magazine.

Charlie’s articles, such as: 10 Phone Marketing Mistakes to Avoid, 3 Ways to Increase Your Sales, 3 Ways to Stand Out From the Competition, 4 Steps To Selling More With Your Website, 5 Breakthrough Marketing Ideas, and Advertising Campaigns That Get Results appear in online and print magazines.  He writes regularly for Sales and Service Excellence, Money n' Profits and BusinessWeek online magazines.  He writes training manuals for executives and managers and trainers at companies including: AT&T, Chevron, IBM and Boeing.  Charlie Cook has written Creating Websites That Sell.

Charlie Cook believes that a marketer must: choose media carefully, focus on the buyers’ major concerns in all advertising content; use questions to capture the buyers’ interest; provide testimonials, give something away; ask buyers to purchase additional products, and build a mailing list of repeat buyers that you contact for feedback.