Allan Gardyne is former journalist turned internet marketer, whose websites geared toward affiliate programs have garnered a remarkable degree of success since he started in 1998. In truth, though, two years prior Gardyne was only dabbling in internet marketing as a hobby. He and his wife Joanna had been living in the city of Golden Beach, in Queensland, Australia.

But, by December of 1998, this hobby was now a growing business. This first website was called associateprograms.com and was essentially a directory, albeit a comprehensive one, that listed a variety of associate programs that promoted their individual products. Unlike many other affiliate marketing businesses, Allan Gardyne used a different approach. Rather than promoting his own products or acquiring resale-rights, the money that he makes is done so by promoting other people’s products.

Along with his first web venture, Gardyne has added a few other sites as well. Payperclicksearchengines.com was created as a way to make money with providing a conduit to place highly focused advertising into the hands of the targeted customers.

Heralded as the first website directory to pay lifetime commissions, lifetimecommissions.com, has had amazing success as well with its innovative approach. Gardyne has capitalized on using numerous affiliate sites to create massive income using Google Ad Sense as well as commissions.

Another aspect of Allan Gardyne’s unique but effective approach to internet marketing is his usage of affiliate newsletters. The newsletter is full of information in the form of tips to improve the performance of your own affiliate program and reviews on other successful affiliate programs. The content of these newsletters seek to provide those interested with guidelines for recruiting new affiliates.

Despite his degree of success, Gardyne has his critics. In the world of affiliate programs, the idea of selling and marketing the products of others is still innovative. The proven road to success in this realm has been promoting your own products or reselling products. But Allan turned this paradigm on its head by simply making money from promoting other businesses and their products.