Alex Carroll has now become an icon in the marketing industry, but he started out with no intentions of being as liked as he has become. Today he preaches to everyone the incredible benefit of radio publicity. His main message is that it is free form of advertisement, and effective which is a rarity in the industry. In most cases, you get what you pay for but he swears to have found a loophole.

It all started over 6 years ago when Alex Carroll published a book titled, “Beat The Cops”. His advertising budget was scarce so he had to get craft with his techniques. The best idea he could come up with was using the radio shows that he heard every morning to get his book known. Alex Carroll called several radio shows, acting as his own agent, to work his way into an interview over his new book. After doing several radio shows he had picked up on the things that needed to be said to get the best response. According to Alex Carroll, one of his first few shows made him over $5,000 within only a few hours of broadcasting. It didn’t take him long to realize that he was really onto something.

“Beat The Cops” turned out to be a huge success, but that was not all that his readers wanted to know. Many were constantly asking him how he managed to publicize the book for free, and make it as sought after as it had become. This is when Alex Carroll decided that it was time to write his own book on the steps that he took to make radio shows his own personal ad campaign.

It turned out to be a 90 page manual “mapping out” his journey to the top using free radio publicity. “The Radio Publicity Manual”, hit the market with a bang selling over like crazy on the market. Everybody was very interested to know how Alex Carroll had turned simple radio into a free national billboard.

Today, Alex Carroll has a “Millionaire Package” that includes over several books and courses that will give you everything you need to know about free publicity and marketing your books. He has generated over $1,555,000 in direct sales and appeared on over 1300 radio shows. This is made Alex Carroll a marketing genius that showed with a little creativity you can accomplish anything.