Fund America, Inc. was founded in Los Angeles, CA in 1987 by Bob Edwards and later relocated to Irvine, California. It was a MLM company that marketed consumer buying club memberships. In order to purchase a Fund America membership one would have to pay around $100.00 annually. For the first year of membership an additional $40.00 administrative fee was added as well. All members are given blue binders filled with assorted information forms which they were to use to obtain discounts on a number of products and services provided by participating service providers. Even big companies like MCI were partnered with Fund America, offering rebates and discounts on their long-distance service programs. Being a part of Fund America was primarily about each member finding ways to save money through the use of rebates that were subsequently transferred to specific tax-deferred annuity that would bear compounding interest. The idea was to save while spending through the membership portal.

Additionally, Fund America had what was called a pre-clipped coupon program. In these programs, members would mark items of interest from a checklist. Then the companies would, in turn, send the member clipped coupons through the postal service Other services included accelerated mortgage programs whereby members could achieve massive savings on the purchase of homes, and what was called a Ninety-nine dollar short notice resort condo program where members would have a chance to reserve accommodations in unoccupied resort condominiums only a week before.

Those interested in joining Fund America were also given options as far as their representative level. In fact, there were five different levels, each one with different costs involved to begin and with a certain number of wholesale memberships included as well. Each marketing structure: Associate, Manager, Director, Executive Director, and finally, Presidential Director. Notably, it was this tiered structure that was ultimately the company’s downfall.

In July of 1990, operations in Florida were deemed an illegal pyramid scheme by the Florida Attorney General Bob Butterworth and the all activities were halted through a cease-and-desist order by the Florida Attorney General's Office and Florida Banking & Finance Department. Bob Edwards was subsequently arrested by federal authorities in Wilmington, Delaware, yet the charges were later dropped and he was released from custody. Despite its thriving business in other states, like California, where Fund America was not considered a pyramid scheme, the problems in Florida halted the company’s progress altogether. Although Fund America reopened and even added new markets such as Chicago and Illinois, Edwards failed to revive the business after four years of hard work and great financial expense.