Established by Gary Raser and Kevin Jones in early 1999, Dynamic Essentials was a referral marketing company. It later became a subsidiary of a NASDAQ company trading in nutritional products. The original focus of the company centered on the creation and production of specialized high-nutritional supplements while simultaneously trying to develop unique, life-saving medicinal products. Raser wanted Dynamic Essentials to grow into an extensive company and have distribution rights in other countries besides the United States. With time, Dynamic Essentials rose in the ranks to become largest wholesale, mail order distributor in the United States. It managed to top the retailer market in the United Kingdom as well.

As time when by one product in particular began to dominate Dynamic Essentials. Called Royal Tongan Limu, this liquid supplement was made from a sea plant called the Limu Moui. The plant was known to contain many of the essential minerals indicated by dieticians, as well as a smattering of natural vitamins and amino acids and was rumored to have applications in fighting—even curing—serious diseases like arthritis and cancer, but there was a problem; there was no proof. The facts started to roll in. It became known that none of Dynamic Essentials’ products offered any hope for curing such serious diseases. Consumers were being misled by the company by giving wrong information about their health.

Eventually, the FDA became involved and an investigation into Dynamic Essentials’ business practices and products began. Notices to cease the advertisement of all nutritional supplement produces on websites were drafted and were promptly ignored. Despite the warnings, Dynamic Essentials continued to market its products on its web site. As a result, a seizure of all products of Dynamic Essentials was ordered. Every bottle of Royal Tongan Limu and all of the companies other supplements were disposed of by agents of the FDA.

Presently, Dynamic Essentials no longer exists. Distributor contracts with the company are now null and void. FDA’s action against Dynamic Essentials serves as a very keen warning for other companies that may have been foolishly considering similar courses of action.