Mark Tahiliani and Ahmad Aboukhazaal founded Awareness Corporation outside of the United States and opened a base in the U.S. in 1994.  Ahmad Aboukhazaal is the partner who develops herbal products for health improvement.  Awareness Corporation claims its products clean and rebuild all body systems.  They tout better digestion, fewer skin problems, no headaches, and improved energy as the results of taking their herbal remedies.

The goal of Awareness Corporation is to create better health for everyone.  This company markets its products all over the world and also tries to educate consumers about the causes of poor health, how to avoid them, and how to cure illness.  Mr. Aboukhazaal, “the keeper of the dream,” claims to be a master herbalist from the Mediterranean Sea area.  He is the only living member of his family of herbalists who has the formulations of the health products, which supposedly were found in ancient books and handed down as family secrets.

Possibly due to its education efforts, Awareness Corporation has made its mark in the world market of health products.  The management and marketing teams continually work to improve the image of the products, stressing that improved nutrition will rebuild all body systems.

Personally, I have never heard of Awareness Corporation or its products, nor has any of my family or friends.  The claims made by the company are difficult to prove and are based on customer testimonials.  In as much as improved nutrition probably does improve a person’s health, to some degree; it probably is true that these products “rebuild body systems.”  But, the claims made for them are quite general in nature and difficult to prove or disprove.

As a business opportunity, I would recommend caution.  While the products may not cause harm (Who knows?), the marketplace is full of similar products making the same claims.  Awareness Corporation is a somewhat unknown entity in the United States; for that reason, if no other, its products might be difficult to sell.